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I remember when I used to start my businesses on the day after the new yellow pages hit the street, because I did not want to have negative cash flow until then.  When was the last time you used the yellow pages?  I have put them in front of my kids, opened to the correct page, and never got them to use them.  I do not use them anymore, have not for years: I use Google, and so do you.

Likewise, the bricks and mortar business model is changing.  With the advent of social networks, business networking groups, home office technology, video conferencing, inexpensive video blogging, and the general acceptance of online and virtual companies, many are finding themselves re-examining the bricks and mortar model: why have an office at all (other than in your home, which can be anywhere) if you do not need, want or use one?

Real estate brokers, who once derived their overhead from rampant recruiting, and $800 ‘desk fees’, are staring all day at empty work stations, and they are loosing ground to Exit Realty, discount models, and other innovations.  Many other service, finance, information, and sales companies are looking at the cost-effectiveness of the virtual business model: where there is no main office at all, no branch: instead, everything is online, from CRM to bookkeeping to billing to sales.

Having always used the local Chamber of Commerce  for sales leads, I am finding myself becoming more and more comfortable with telling people that, other than an industrial loft in LA where our CIO lives and works, and my apartment, and the dwelling and work places of my representatives, workers, and resellers: my multi-million dollar business has no office.

When I buy insurance, banking, legal help, products and services of any kind - anything I buy, I find myself wanting the high-tech vendor; and I could care less about physical facilities, as long as the company can deliver.

The branding now is online, and not necessarily tied to a physical location: instead, the hot real estate is at the top of a key word search on Google, Facebook, Digg.com, YouTube….

Consider this brand new networking group we are starting here: all that is required to do so is a website, a club membership (The Columbia Tower Club provides us with all the faciltites necessary to do business, not only in Seattle, but in any major city, at a small fraction of the cost of an office) and the search engine placement that we already have:

Seattle Networking Club Google Search

Seattle Business Club Google Search

Seattle Networking Google Search

This is the new model:

• You join the Columbia Tower Club (I have the premium membership which makes all Club Corp clubs worldwide available to me!)
• You have search engine placement and placement in social networks which feeds you business
• Your office is a website, your meeting place is online and at the club and at events, your books are online; CRM…
• You work from wherever you are, at any time of day and night!

Especially if you want to compete with me, or others like me!

3 Responses to “The new business model: a virtual office and club membership | networking without walls:”

1. Vince Says:
   November 18th, 2007 at 5:31 pm

   Hi,

   Interesting info in infomercial.

   Not clear why me?

   What is bottom line?

2. IsraelRothman Says:
   November 18th, 2007 at 5:35 pm

   Vince, see
   

   By sponsoring a local community blog or networking group, you cause the marketplace to move through your website.

   It is not an infomercial, it is a winning strategy for online marketing and placement!

3. IsraelRothman Says:
   November 18th, 2007 at 5:39 pm

   see
   http://socialmediasystems.com/services/real-estate-search-engine-marketing-social-media-advertising/

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